Telling stories makes businesses stronger
Don't under-estimate the power of an inspiring story. Telling stories and story mapping makes the complex simple, the meaningless meaningful and the forgettable memorable.
Companies we work with are returning to the power of their story to ensure employees understand and commit to the future vision. By using info-graphic based narrative, we helped Nationwide bring their transformation story to life.
Simon Robinson from Nationwide - “We didn’t want a quick fix. We wanted a lasting engagement solution that helped everyone align their priorities in the same direction. Sharing the same story across the business makes us stronger. And the results were incredible; our leadership team across Nationwide now understand how our transformation journey connects to our corporate strategy and are confident to act as advocates for transformation.”
More of our clients are realising the power of story telling to strengthen their businesses and, in fact, we're busy mapping another three as we speak!
Blog Posted by: Sian Bayley on 15/02/2012
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