News Corporation, one of the world’s largest media companies, plans to be Carbon Neutral by 2010.
Cool Change (www.makeacoolchange.com) is the website spearheading this bold initiative. It’s a place where all of News Corp's people across the globe can communicate on the issues, contribute ideas, and be rewarded for their efforts.
Working in partnership with the New York agency Sundberg & Associates (www.sundbergassociates.com), we were asked to build a site that allowed content to be tailored to geographic regions and individual local markets.
www.newscorp.com