From an employee perspective, Be Special is a believable campaign and the effects will be felt by our customers
The work on 'Be Special' is excellent – very compelling.
Travel giants TUI and First Choice merged to form TUI Travel in 2007.
Our work has been focused around creating a new brand essence that’s speaks to UK and Ireland employees about the values, ambitions and spirit of the new company.
www.tui.co.uk
The employer brand for TUI that helped 2 different companies come together, unleash their energy and deliver on company values and strategy.
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