1 roadshow. 2 trucks. 10,000 people ready to sell Sky+HD.
Sky had been talking to their people about HD technology for years. When it was finally launched they asked Avvio to bring it to life for employees up and down the country.
HD TV is the ultimate viewing experience. Over the past 3 years Sky has led the way in bringing this revolutionary technology to market.
The service Sky launched in 2009 was without equal – including an unrivalled line-up of HD channels and a Sky+HD box that provided customers with the flexibility to pause, rewind and record live TV.
Sky knew the success of Sky+HD was critical for the future of their business.
They also knew that success was dependent on employees believing in the product and understanding its capabilities.
To make certain they achieved high employee engagement levels, Avvio was asked to give the workforce the full picture of Sky+HD and make certain people felt passionate about selling it.
Results:
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After the roadshow 93% of employees said they would recommend Sky+HD to their family and friends.
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Prior to our roadshow, 32% of employees felt the additional subscription charge of £10 for HD TV was a reasonable price to pay. After the roadshow that figure increased to 51%.
Witness the full Sky+HD experience
Content was shown in full 1080p with true surround sound, so everyone could see for themselves the world of difference.
True 3D television
Amazing. We created a show where people could experience 3D television first hand.
Measuring what people thought
Employees could let us know what they thought via an interactive voting system. Data was collated from each truck daily.
Online version for those unable to attend
People could view the same HD content, vote and leave feedback which was also collated.