Messaging at Vodafone HQ aligns people with the brand.
Our brief was to turn Vodafone’s buildings from brand neutral environments to branded workplaces and create a space where employees can 'live' the brand.
Our brief was to bring ‘Make the most of now’ to life and turn Vodafone’s Newbury Headquarters from brand neutral environments to branded workplaces.
A raft of messages were designed, written and illustrated. Each one of them adding a new perspective to ‘Make the most of now’, and drawing people closer to the brand.
Over 35 messages were created in total. These were situated across walls, over balconies, in meeting rooms and even the CEO’s office and boardroom.
Results:
The work proved so popular our brief was extended to include Vodafone Call Centres at Warrington and Stoke.
Using the entire work environment as a canvass for brand messaging
We created many different messages around Vodafone HQ. Each one designed to work with its location and communicate with specific departments and teams