Instilling pride from Atlanta to Oslo, Avvio reaches 13k CCE employees on the same day.
When Coca-Cola Enterprises reached a new chapter in its history and became the leading European Coca-Cola bottler, Avvio was asked to create a pan-European campaign and visual identity to mark this momentous occasion.
The challenge was to instill pride and truly unite the entire workforce by reaching each and every CCE employee from Atlanta to Oslo on the same day.
So we created a landmark piece of internal communications, a celebration kit comprising of bespoke tins and a limited edition version of Coca-Cola’s world famous contour bottle - carrying Avvio’s core campaign identity to 13k recipients.
Built into each kit was a 36pp booklet detailing the momentous occasion in 5 European languages. Intricate planning and lots of hard work were called for to ensure that each kit arrived safely in the USA and across 6 European countries… a total of 64 locations.
The celebrations were topped off with environmental branding, video stings and multi language emailers, Avvio’s core creative even made it to Wall St as CCE’s transaction was announced.
“It’s been break-neck speed pretty much from the moment we invited you to pitch for the project, and has involved some long hours for the team at Avvio. We have a superb end result and couldn’t have done it without you!"
Neil Jenkins - Head of Digital, Channels & Content Coca-Cola Enterprises
New packaging design
Our celebration kit design included a limited edition version of the world famous contour bottle.
Special edition booklet
We included a 36 page booklet detailing the momentous occasion in 5 European languages.
Global news
Our work hits the headlines on New York Stock Exchange