24 new clients in the 1st month for Vodafone mobile recycling.
Our B2B recycling campaign for Vodafone, was designed to motivate the target audience and encourage them to act.
The UK has more unused phones than it knows what to do with. Vodafone decided it was time to act and targeted high quality business customers to join their recycling scheme.
Customers who joined the scheme had access to the Avvio designed microsite and toolkit.
The microsite explained the benefits of the scheme and the toolkit included everything employees required to start recycling - from handset collection boxes, posters and emails to giant floor stickers.
Results:
24 new companies signed-up in the first month.